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Marketing Budget

Marketing Budgets: Allocating Resources for Optimal Results

So, you’ve done all the hard work to develop a solid marketing plan that you believe will achieve yourbusiness goals for the coming year, only to find yourself struggling to determine how much money youshould allocate toward supporting the plan. While you certainly don’t want to spend more than isrequired, at the same time, spending...
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Do You Even Need to Hire a Marketing Agency?

I have a personal story that I believe illustrates why partnering with a marketing agency could be one of the smartest decisions you’ll make for your business. A few years ago, after a series of mammograms came back with concerning results, I had a lumpectomy and biopsy at a well-respected hospital in the area. After...
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social media strategy

Navigating a Complicated Social Landscape: Why Your Brand Needs a Social Media Strategy

By: Sara Steinbock Posting on social media without a defined strategy is akin to setting sail in the ocean and expecting to reach your destination without any navigation. Allowing your brand to be at the mercy of ever-changing currents, is not only inefficient but also potentially detrimental to your long-term goals.  In this post, we’ll...
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Rise of Influencer Marketing for Small Business

The Rise of Influencer Marketing

By: Evelyn Reynolds In recent years, we have witnessed an exponential surge in digital marketing. Remarkably, consumers are progressively relying on their social media feeds as a primary source for shaping their purchasing decisions as opposed to conventional research methods and traditional advertising channels.  Recently, influencer marketing has gained immense popularity, even though it is...
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Evelyn Haven Marketing

Generational Marketing – from Philly Ad News

When it comes to working with family, there are several clear advantages such as mutual trust, familiarity and understanding to name a few. At Haven Marketing, there is one distinct and invaluable benefit that comes with me working for my mother – the generational knowledge that forms a balance between tradition and innovation. When my...
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The Power of Social Media Reputation Management

How can you resolve issues quickly and efficiently, meet your customers where they are and develop deeper relationships with them while increasing trust and brand loyalty? Reputation Management. What is Reputation Management? Social media platforms have become the new town square where people gather, exchange ideas and form relationships. Businesses need to connect with their...
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TikTok: The Rising Search Engine Revolutionizing Social Media

In today’s fast-paced digital world, social media platforms constantly evolve, redefining communication, content consumption, and consumer behavior. While you may know TikTok as the go-to platform for trending video content, it has now evolved into something even more influential – a search engine. Challenging the long-standing dominance of Google, TikTok is now establishing itself as...
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Founder Amy Jo Haven-Reynolds Looks Back on Fifteen Years of haven marketing

In 2006 Amy Jo Haven-Reynolds founded haven, a one-woman media buying business. Through the last 15 years haven has evolved to become a full-service agency and preferred marketing partner for businesses throughout the tri-state region and beyond. Here, Amy Haven-Reynolds reflects on founding haven, women in business, resiliency and what she’s learned from 15 years...
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haven women featured in Philly Ad News

September’s issue of Philly Ad News features 50 women in Advertising, Communications and Media sharing issues, new and existing challenges, workplace disparities and tips.
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